Shortly before opening our doors, The Barbery barbers had the pleasure of receiving product training from Oway, the organic and near-vegan (two of their products contain honey) haircare range we are collaborating with to treat our clients. I thought I would share with you what we learnt about how Oway grow the ingredients we find in their products.
Most of the plants Oway use in their formulations grow on their (the company is family-owned) biodynamic farm near Bologna in Italy. So, what is biodynamics? The Biodynamic Association sums it up as “a holistic, ecological and ethical approach to farming, gardening, food and nutrition”. It goes on to say: “Each biodynamic farm or garden is an integrated, whole, living organism. This organism is made up of many interdependent elements: fields, forests, plants, animals, soils, compost, people, and the spirit of the place. Biodynamic farmers and gardeners work to nurture and harmonise these elements, managing them in a holistic and dynamic way to support the health and vitality of the whole.” The farm is treated as an individual entity, the whole farm, not just its parts, is taken into consideration. Read more at www.biodynamics.com.
An example of biodynamic farming practices: The farmers add yarrow, chamomile, stinging nettle, oak bark, dandelion and valerian to their compost piles just after it is built and again after it is turned. Bringing these elements together magnifies their healing qualities, fosters the growth of beneficial bacteria and fungi and creates powerfully concentrated substances to guide the development of the compost.
As with organic farming, biodynamics emphasises the use of manures and composts and bans the use of artificial chemicals on soil and plants. We don’t know about you but we are happy for ingredients grown in this way to be used on our hair and scalps.
Two interesting facts I came across during my research: Biodynamic farms have greater earthworm populations and biomass than conventional farms and 45% of global biodynamic farmland is in Germany.
We would be delighted to talk you through the Oway range our barbers use - please visit The Barbery on Webber Street, SE1, a short walk from Southwark and Waterloo Tube stations. To make an appointment, please visit www.thebarberylondon.com or call 07500 899 661.